Nowadays, OTT platforms are gaining huge popularity among people.
Since the COVID-19 outbreak, staying at home has increased, boosting the need for OTT services.
OTT refers to services that deliver various types of content through the internet.
Netflix, Watcha, and TVING are well-known examples.
Different from cable TV, OTT lets users watch what they want, when they want.
There are many reasons why OTT has become popular.
One reason is that a wide variety of genres are available in one platform.
Films, series, and variety programs can be selected by preference.
In addition, OTT is cheaper than conventional subscription TV.
Being able to stream anywhere using mobile devices is also attractive.
However, as subscription fees keep rising, more people feel financial pressure.
Because of this, interest in free streaming services is growing.
Free platforms supported by ads let people watch without cost.
It is appealing to people sensitive to expenses.
FAST platforms are emerging as a new type of free streaming model.
KT recently introduced “Gi Live,” a FAST service that gained attention.
FAST is seen as a future growth engine in a slowing TV industry.
Free streaming’s strongest point is that users don’t need to pay.
It also offers various content, expanding user choice.
The disadvantage is that ads are unavoidable.
Also, content quality may be lower than paid OTT services.
OTT and free platforms are expected to grow further.
Free models could gain stronger popularity.
Enjoying content without financial pressure website is a strong advantage.
In conclusion, combining premium OTT quality with free access matters.
If both advantages are used properly, users can gain better experiences.
Upcoming changes in OTT and free streaming are highly anticipated.